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eBay Classifieds » Jobs » Marketing & PR
Marketing Director: Sears/ Godiva/ Harry & David/ Gap/ CDW/ Peapod (Chicago)
- Address:Chicago, IL 60637 (map)
- Date Posted:04/26/13
- Job Type:Full-time
- Description:
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Large Retail Corporation located near Chicago IL needs:
Marketing Director: Sears/ Godiva/ Harry & David/ Gap/ CDW/ Peapod
Prior experience at Sears, Godiva, Harry & David, Gap, CDW, Peapod, Ulta experience is highly preferred!
MUST have Retail / Gourmet Foods experience specifically in Food products
MUST HAVE STRONG E-COMMERCE/ ONLINE MARKETING EXP
5+ years related Internet consumer marketing experience.
Strong strategic and analytical skills: Ability to forecast consumer trends as well as experience with sales curve forecasting.
Experience in working on brands that have experienced growth in multichannel distribution environments.
Outstanding knowledge, experience and understanding in database marketing and consumer relationship management as well as merchandising analytics.
Responsibilities:
Responsible for strategic and tactical direction, leading the development and execution of direct-to-consumer catalog, direct mail and Internet marketing programs; leverage the company’s customer database across all channels; increase customer acquisition; build high customer retention rates; achieve significant revenue growth.
Expertise in database marketing across catalog, online, retail, and business gift services. Additionally, the incumbent to this position will work closely with the brand COO on a daily basis providing all aspects of marketing leadership, decision recommendations and interaction with all other functioning departments. Evaluate and develop compelling new products and business opportunities in the food gift category.
Manage Interactive marketing programs
Manage circulation and catalog development and production
Assign resources to special projects
Manage the marketing budget
Evaluate and implement growth strategies
Define and implement the total customer experience vision to build a strong brand
Define and execute effective customer acquisition programs
Define and coordinate Call Center support (customer contact, sales and service)
Plan, design and manage web site creative and functionality initiatives for ecommerce development team
Define, develop and execute direct-to-consumer marketing and merchandising strategies including online advertising, email, direct mail, portals and Affiliates.
Manage SEM/SEO and organic Search systems and programs
Define, develop and execute corporate business gift services (BGS) and Wholesale selling channels marketing and merchandising strategies
Maintain and report analytical data including customer profiles, response metrics, and product sales analysis
Manage artwork and graphics development for print and online channels
Qualifications:
MUST have Retail / Gourmet Foods experience specifically in Food products
MUST HAVE STRONG E-COMMERCE/ ONLINE MARKETING EXP
MUST have STRONG CIRCULATION SKILLS
Prior Sears, Godiva, Harry & David, Gap, CDW, Peapod, Ulta experience is highly preferred!
5-10+ years related Internet consumer marketing experience.
Strong strategic and analytical skills: Ability to forecast consumer trends as well as experience with sales curve forecasting.
Experience in working on brands that have experienced growth in multichannel distribution environments.
Outstanding knowledge, experience and understanding in database marketing and consumer relationship management as well as merchandising analytics.
Experience in developing testing strategies and successfully analyzing and implementing data to determine if results are scalable.
Strong financial acumen and the knowledge of sophisticated modeling tools.
Visionary skills: Must have a keen interest in uncovering questions which will lead to creative new ideas to build the customer base.
Strong leadership skills to include having mentored and trained others successfully.
Background in catalog circulation planning.
Strong technology skills: have an understanding of ecommerce systems; ; email systems; Microsoft Word, Excel; PowerPoint
Base salary to 150K+ 20% bonus
Please email your resume iN WORD format and current abse salary requirements ASAP!
Ad ID: 23244322
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